The Perfect Sales Pitch for Outbound Sales

When it comes to outbound sales meetings, your pitch needs to be tight. Unlike inbound sales—where leads have already searched for you and have a basic understanding of your product—outbound requires assuming they know very little. We’ve analyzed thousands of outbound sales pitches and identified a clear structure that works best. Here’s how the top-performing pitches are structured:

1. Start with a Friendly Introduction

Right off the bat, you want to make the prospect feel comfortable. A simple, non-salesy opening works best. Something like:
"Hey, how are you? Where abouts are you based? I’m in Cape Town right."

2. Ask for Permission to Pitch

Next, ask for permission before jumping into your product. This shows respect for their time and opens the door for a natural transition. Try something like:
"Mind if I share a one-sentence description of what we do? If you're interested, I can give you a quick demo after."

3. Deliver a Single-Sentence Product Description

This is crucial. People want to know what your product is right away. Don’t start by asking them questions about their business or pain points. Give them a simple, clear description of what you do. For example:
"Every does cold email, We built the same thing for Web3 companies using Telegram. We help Web3 companies prepare contact lists, craft messaging, and book sales meetings."

4. Show a Product Demo (If They Agree)

Once you have their permission, move into the demo. The best demos are structured in logical steps so that the prospect can easily follow along. For instance:
"First, we gather contact info, then we create the messaging, and finally, we launch the campaigns to secure sales meetings."

5. Offer Proof of Work

Now that they know what your product does, it’s time to share case studies. Show how different clients have used your product in a variety of contexts.
For example:
"Uniswap uses us to find VCs, Coinbase uses us to find new tokens, and Certik uses us to find DeFi projects in need of audits."

6. Present Simple Pricing Options

The last step is crucial: pricing. It needs to be simple and easy to understand. For products, this is usually straightforward, but for services, it can get tricky. The best way to simplify service pricing is to create tiered packages, just like a product would.
For example, if you run a marketing agency, you might structure your pricing like this:

• Bronze plan: Twitter, LinkedIn, or TikTok ads for $5k/month.

• Silver plan: Add content management, SEO writing, or web design for $20k/month.

• Gold plan: Dedicated content creation expert for three social channels for $50k/month.
  This type of pricing makes it easy to choose a package that fits their needs without overcomplicating the process.

Final Thoughts

Outbound sales pitches are different from inbound. You must assume they know nothing about you and structure your pitch to build trust quickly. Follow these six steps—friendly intro, permission, single-sentence description, demo, proof of work, and simple pricing—and you’ll see much better results. Keep it simple, keep it clear, and always deliver value upfront.